Questions 2 + 4

2) How effective is the combination of your main product and ancillary texts?

I think the combination of both our main productand ancillary texts I feel are very effective. Both of our ancillary texts include stills taken from our music video, which is important so the audience know what to expect from the video before buying it. We all agreed that we successfully created a product that matched the style of our video. The colours used in the Ancillary texts are all matched with the main image used, so they all have the same running theme.
In all three of these our main aim is to sell the artist. The artist appears lots in the video and he is the main image on both the magazine advert and digipack cover.
We do not use voyuerism in any of these, although this is a convention of hip-hop. We chose not to use it in our video or digipack as we didnt find it appropriate in our narrative.

4) How did you use media technologies in the construction and research, planning and evaluation stages?

FinalCut - We used Final Cut Express in our editing stage. We learnt new techniques to give our video the edge, and all feel alot more confident with the software. For example,